St Paul's Square Dental Practice
According to our open methodology, this clinic scored 85/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #10 of 25 ranked clinics · Last checked: 8 September 2026
85/100
Positions by Rating Profile
- Overall Transparency & Trust#1085/100
- Best for Expats#1179/100
- Best for Dental Implants#884.5/100
- Best for Emergency Dental Care#879/100
- Best Price Transparency#1090.5/100
- Best English-speaking Clinics#1177.2/100
- Best for Families / Children#881.5/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented The practice's own dedicated page is headed Conscious Sedation and states that the patient stays "awake and responsive" and "without being fully asleep". This criterion counts only general anaesthesia or deep/twilight sedation, where the patient is asleep and unaware. [s4]
Summary
Private practice on St Paul's Square in Birmingham's Jewellery Quarter, marking twenty years in operation. The practice trades as St Paul's Square Dental Practice, which is also its CQC-registered name and its Google listing name; the earlier Dazzling Smile brand survives only in its web address. Six dentists are named and a full price list is published.
Strengths
- Information Transparency: 20 of 20 points.
- Price Transparency: 15 of 15 points.
- Reputation & Reviews: 17.5 of 20 points.
- Medical Infrastructure: 13 of 15 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Body read on 2026-09-07: live content site with treatment, team and fee pages. [s1] | 4/4 |
| ✓ | Dentist names listed Two clinical directors, four dentists, three hygienists and therapists named on the team page. [s3] | 3/3 |
| ✓ | Dentist specializations listed Named clinicians carry stated interests: orthodontics, oral surgery with conscious sedation, endodontics, implantology. [s3] | 2/2 |
| ✓ | Real clinic photos The lead owner photograph is the practice's own reception, a member of staff at the desk on the telephone — its own premises and team. [gmpb] | 2/2 |
| ✓ | Service list published [s1] [s2] | 3/3 |
| ✓ | Clear contact details Address, phone, enquiry form and opening times published on the clinic's own site. [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published Embedded map on the clinic's own site. [s1] | 2/2 |
Price Transparency
15 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Standing price list covering emergencies, examinations, hygiene, restorations, endodontics, crowns, implants and orthodontics. The Invisalign open-day offers on the same site are promotions and were not counted. [s2] | 3/3 |
| ✓ | Cleaning price listed Dental hygiene, 30-minute scale and polish, GBP 89; direct access GBP 109. [s2] | 2/2 |
| ✓ | Filling price listed Composite fillings from GBP 185. [s2] | 2/2 |
| ✓ | Crown price listed Porcelain or zirconia crown, same-day, from GBP 825 per tooth. [s2] | 2/2 |
| ✓ | Implant price listed Dental implant with crown from GBP 2,490; full-arch implants GBP 14,895-15,645 per jaw. [s2] | 2/2 |
| ✓ | Consultation price listed First regular clinical exam GBP 65 including X-rays; new patient exam GBP 90 including X-rays. [s2] | 2/2 |
| ✓ | X-ray / imaging price listed X-rays are priced as part of published packages: the GBP 65 and GBP 90 examinations state "including x-rays", and the GBP 95 emergency appointment includes up to two X-rays. [s2] | 2/2 |
Reputation & Reviews
17.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Read live on the place page in a browser on 2026-09-08. Unchanged from the automated reading of 2026-09-07. The star histogram — 134 five-star, 2 four-star, 1 three-star, 2 two-star and 7 one-star — sums to 146, matching the 146 in the place-page header exactly, and its weighted mean 4.740 reproduces the published 4.7. [g1] [gmpb] | 5/6 |
| ◐ | Google review volume Read live on 2026-09-08 from the place-page header, and the star histogram sums to the same figure. The card held 146 from 2026-09-07 and the listing has not moved since. [g1] [gmpb] | 2/3 |
| ✓ | Review recency The newest review visible is one month old, which proves the within_3_months bucket and no better. Visible dates: 1, 1, 2, 2, 2, 2, 2 and 5 months. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 3/3 |
| ✓ | Clinic responds to reviews The owner answers 8 of 8 of the reviews visible on the place page on 2026-09-08. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 2/2 |
| ✓ | No recurring complaints No criticism appears in the visible sample; the one- and two-star mass is 9 of 146 ratings, 6.2 %. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 2/2 |
| ✓ | No suspicious review patterns Judged on the histogram shape, the spread of dates, the variety of reviewers and the wording, on 2026-09-08. 134 five-star with a genuine tail at every level below. Seven of the eight visible reviews fall inside a two-month window, which is disclosed rather than scored: they describe different treatments in different voices and at different lengths, name several members of staff, and each carries its own owner reply. [gmpb] | 2/2 |
| ✓ | Active Facebook presence The practice's own site links its Facebook page. [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for the clinic's name and a short form of it; the clinic's site does not link to TripAdvisor (checked 2026-10-02 and 2026-10-05). [st-pauls-square-dental-practice-birmingham-tripadvisor] [st-pauls-square-dental-practice-birmingham-tripadvisor-2] | 0/0.5 |
| ✓ | Other review platforms Has a WhatClinic profile at the same Studio 1 address (2 reviews, 4.5). [st-pauls-square-dental-practice-birmingham-platforms] | 0.5/0.5 |
Medical Infrastructure
13 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray [s2] | 2/2 |
| ✓ | CBCT (3D imaging) The detailed implant assessment is published as including a CBCT scan. [s2] | 2/2 |
| ✓ | Implantology [s1] [s2] | 2/2 |
| ✓ | Orthodontics Invisalign, fixed metal, ceramic and lingual braces, adult and children's, all priced. [s1] [s2] | 2/2 |
| ✓ | Oral surgery Extractions priced from GBP 220; a clinical director states a special interest in oral surgery including complex extractions. [s2] [s3] | 2/2 |
| ✓ | Pediatric dentistry Children's dentistry section and priced children's orthodontic packages. [s1] [s2] | 1.5/1.5 |
| ✓ | Emergency care Emergency appointment GBP 95, including the initial consultation and up to two X-rays. [s2] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp or messenger link in the pages read on 2026-09-07. [s1] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Online booking around the clock plus a priced in-clinic coordinator consultation. [s1] [s2] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✗ | Convenient opening hours Revised from true after the full published week was read on the practice's Google record on 2026-09-08: Monday 09:00-18:00, Tuesday 09:45-18:45, Wednesday to Friday 07:30-16:30, Saturday and Sunday closed. That agrees with the week the practice publishes on its own pages, and neither channel shows an evening surgery (the latest close is 18:45) or any weekend opening, so the criterion — open evenings and/or weekends, published clearly — is not met. The methodology applies one rule to every card: a close at 19:00 or later, or any published weekend opening. [s1] [s3] [gmpb] | 0/1.5 |
AI & Search Visibility
6 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist UK", "English speaking dentist UK", "dental implants UK", "emergency dentist UK", "UK dental clinic for expats".
| ✓ | Mentioned for: best dentist UK The clinic's own domain appears in the results for the canonical query in the AI-visibility pass of 2026-09-07 (country-qualified re-run, all eight results on target). [av1] | 1/1 |
| ✗ | Mentioned for: English speaking dentist UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. Three of the eight results relate to Birmingham, United Kingdom, so the result set is usable. [av4] | 0/1 |
| ✗ | Mentioned for: dental implants UK Checked in the AI-visibility pass of 2026-09-07 (country-qualified re-run, all nine results on target); the clinic does not appear. [av2] | 0/1 |
| ? | Mentioned for: emergency dentist UK SERP off-target (namesake towns): every result returned for the canonical query in the AI-visibility pass relates to Birmingham, Alabama or Birmingham, Michigan rather than Birmingham, United Kingdom. No conclusion drawn. | 0/1 |
| ? | Mentioned for: UK dental clinic for expats Query not run in the AI-visibility pass: the expat query was run only for the first research city of each country. | 0/1 |
| ✓ | Structured data on website JSON-LD covering Dentist, Place, GeoCoordinates, FAQPage and BreadcrumbList, plus schema.org microdata. [s1] | 1.5/1.5 |
| ✓ | Google indexing quality Name search returns the clinic's own home page first plus its city, team and fee pages in the top eight (web search, 2026-09-07). [giq1] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1Deansgate Dental Studio19.2 of 100View report →
- #2Manchester City Centre Dental & Implant Clinic26.2 of 100View report →
- #3Integrated Dentalcare0 of 100View report →
Measured by Ansmeter, 8 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: CQC-registered dental location "St. Pauls Square Dental Practice", also known as LXiR (Birmingham), location ID 1-228868110, provider St. Pauls Square Dental Practice Limited (provider ID 1-212129210), service type Dentist, Studio 1, 51 St Pauls Square, Birmingham B3 1QS. (From the CQC care directory bulk extract, snapshot produced 02 September 2026; date of latest check 24 January 2020.) [reg1]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Pharooq Mirza [s3] [reg2] | Clinical Director; special interest in orthodontics | GDC 85602 |
| Mahim Ali [s3] [reg2] | Clinical Director; special interest in oral surgery including complex extractions, wisdom tooth management and conscious sedation | GDC 86036 |
| Ashok Reddy [s3] [reg2] | Dentist, endodontics | GDC 85978 |
| Amit Mistry [s3] | Dentist, implantologist | not verified |
| Dinesh Vegad [s3] [reg2] | Dentist, general dentistry; BDS University of Birmingham 1976 | GDC 50466 |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- AI & Search Visibility: Mentioned for: emergency dentist UK
- AI & Search Visibility: Mentioned for: UK dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://dazzlingsmile.co.uk/ |
|---|---|
| Phone | +44 121 233 0867 |
| https://www.facebook.com/dazzlingsmilebirmingham/ | |
| Google Maps | Map listing |
| Address | Studio 1, 51 St Paul's Square, Jewellery Quarter, Birmingham B3 1QS, United Kingdom |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://dazzlingsmile.co.uk/ | Address, phone, service list, embedded map, structured data, current trading name | 2026-09-07 |
| s2 | https://dazzlingsmile.co.uk/dental-fees-price-list/ | Published price list including examinations, hygiene, fillings, endodontics, crowns, implants and orthodontics | 2026-09-07 |
| s3 | https://dazzlingsmile.co.uk/meet-the-team/ | Named clinicians with roles and stated clinical interests; opening times | 2026-09-07 |
| g1 | https://www.google.com/maps/place/St+Paul's+Square+Dental+Practice/… | Google place record: rating, review count, coordinates, phone, website | 2026-09-07 |
| reg1 | https://www.cqc.org.uk/system/files/2026-09/02_september_2026_CQC_d… | CQC registered dental location, provider name, location ID (snapshot of 02 September 2026) | 2026-09-07 |
| reg2 | https://olr.gdc-uk.org/SearchRegister/SearchResult?RegistrationNumb… | GDC register entries for the named clinicians; each registration number was opened individually through this per-registrant deep link on 2026-09-07 | 2026-09-07 |
| giq1 | search:"St Paul's Square Dental Practice" Birmingham | Name search: own domain first plus its city, team and fee pages, and its own Facebook page | 2026-09-07 |
| av1 | search:best dentist Birmingham UK | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av2 | search:dental implants Birmingham UK | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av4 | search:English speaking dentist Birmingham | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| s4 | https://dazzlingsmile.co.uk/conscious-sedation/ | The practice's own sedation page, which describes conscious sedation with the patient awake and responsive | 2026-09-07 |
| gmpb | https://www.google.com/maps/place/x/@52.4845655,-1.9061471,17z/data… | The clinic’s Google Maps place page, opened in a real browser on 2026-09-08. The Reviews tab (this URL) gives the headline rating, the review-count header, the five star-histogram buckets read whole from their accessibility labels, and the eight most-relevant reviews with their star values, dates, text and owner replies; the sibling Overview URL https://www.google.com/maps/place/x/@52.4845655,-1.9061471,17z/data=!4m5!3m4!1s0x4870bcf2aa9af4cd:0x37edd32b1a70d7a2!8m2!3d52.4845655!4d-1.9061471?hl=en gives the listing name, address, telephone, website, business category, the full published opening week and the lead owner photograph. The listing opens as «St Paul's Square Dental Practice», category Dentist, at Studio 1, 51 St Paul's Square, Birmingham B3 1QS · +44 121 233 0867 · dazzlingsmile.co.uk — the card’s own name, street, telephone and website, so the place identifier resolves to this practice. | 2026-09-08 |
| st-pauls-square-dental-practice-birmingham-platforms | https://www.whatclinic.com/dentists/uk/west-midlands/birmingham/st-… | WhatClinic clinic profile "St Pauls Square Referral Centre", Studio 1, 51 St. Pauls Square, Birmingham B3 1QS (the practice's own address): 2 reviews, rating 4.5 (checked 2026-10-01) | 2026-10-01 |
| st-pauls-square-dental-practice-birmingham-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&query=St%20Pau… | TripAdvisor's own search, read 2026-10-02: 12 suggestions for "St Paul's Square Dental Practice Birmingham" (3 places, 4 attractions, 5 hotels), none of them a dental practice in or near Birmingham; 12 suggestions for "St Pauls Square Dental" (1 place, 4 attractions, 6 hotels, 1 restaurant), none of them a dental practice in or near Birmingham; "St Paul's Square" is the square itself, not a dental practice; no listing for this clinic | 2026-10-02 |
| st-pauls-square-dental-practice-birmingham-tripadvisor-2 | https://dazzlingsmile.co.uk/ | Clinic's website, home page read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count, the histogram itself (134/2/1/2/7 = 146, weighted mean 4.740), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count, the histogram itself (134/2/1/2/7 = 146, weighted mean 4.740), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count, the histogram itself (134/2/1/2/7 = 146, weighted mean 4.740), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-07 | Adversarial verification (no browser): three GDC numbers re-opened and confirmed Registered/Dentist; a fourth dentist attributed after a fresh register search returned a single dentist of that name (Dinesh Maldev Vegad 50466) and the ambiguity behind Amit Mistry restated with the three competing numbers; sedation corrected to a published negative — the practice's own page describes conscious sedation with the patient awake; the Facebook evidence moved off the search pseudo-source onto the practice's own site and onOtherPlatforms raised to true on its published Instagram, TikTok and X accounts; the published opening times cited verbatim. |
| 2026-09-07 | Initial data collection (research, no browser): home, fee and team pages read; the card is filed under the name the practice, CQC and Google all use, with the older Dazzling Smile brand noted as the surviving web address; three of five named dentists matched to GDC registration numbers and each number opened individually, two left unattributed because the practice publishes no number and the register holds namesakes; CQC registration taken from the 02 September 2026 care-directory extract; Google place record read automatically. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.