Edinburgh Dental Specialists
According to our open methodology, this clinic scored 82.2/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #12 of 25 ranked clinics · Last checked: 8 September 2026
82.2/100
Positions by Rating Profile
- Overall Transparency & Trust#1282.2/100
- Best for Expats#1376.5/100
- Best for Dental Implants#1478.3/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1585.1/100
- Best English-speaking Clinics#1276.3/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)#182.2/100
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✓ General anaesthesia / deep sedation (sleep dentistry) — General anaesthesia / deep sedation documented The practice's own All-on-4 page states that, in conjunction with the Spire Murrayfield, it is "one of the very few practices to be able to offer a general anaesthetic"; its oral-surgery page adds that general anaesthetic means full unconsciousness and is hospital-based. The HIS conditions of registration separately permit intravenous (conscious) sedation on the premises. (Re-sourced: the earlier note rested on the HIS sedation condition alone, which is conscious sedation and does not meet this criterion.) [s4] [reg1]
Summary
Multidisciplinary specialist referral centre on Rose Street in Edinburgh's New Town, established in 1994 and trading as a name of Portman Healthcare Limited. It is registered with Healthcare Improvement Scotland as an independent clinic whose conditions of registration restrict it to specialist dental care. Thirteen clinicians are named with their GDC registration numbers and specialist lists.
Strengths
- Information Transparency: 20 of 20 points.
- Price Transparency: 13 of 15 points.
- Reputation & Reviews: 19 of 20 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Body read on 2026-09-07: live content site with specialist, fee and referral pages. [s1] | 4/4 |
| ✓ | Dentist names listed Thirteen clinicians are named, each with a GDC registration number and qualifications; all thirteen are now recorded on this card. [s3] | 3/3 |
| ✓ | Dentist specializations listed Specialist lists published per clinician: periodontics, prosthodontics, restorative dentistry, endodontics, orthodontics, oral surgery, oral and maxillofacial surgery, dental and maxillofacial radiology, oral medicine. [s3] | 2/2 |
| ✓ | Real clinic photos The lead owner photograph is the practice's own Rose Street shopfront, its window carrying the practice's name and its door number 178, hanging baskets above — its own premises and signage. [gmpb] | 2/2 |
| ✓ | Service list published [s1] [s2] | 3/3 |
| ✓ | Clear contact details Address and separate lines for new and existing patients published in the site header. [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published Address published with a "Get in touch" page carrying directions on the clinic's own site. [s1] | 2/2 |
Price Transparency
13 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Standing fee page grouped by implants, endodontics, cosmetic dentistry, periodontal treatment, dentures and imaging. The page states the fees are correct as of January 2025. [s2] | 3/3 |
| ✗ | Cleaning price listed The fee page carries no hygiene or scale-and-polish price; the practice takes specialist referrals rather than routine maintenance. [s2] | 0/2 |
| ✓ | Filling price listed Composite bonding and fillings from GBP 350 per tooth. [s2] | 2/2 |
| ✓ | Crown price listed Full and partial coverage crowns and veneers from GBP 1,150. [s2] | 2/2 |
| ✓ | Implant price listed Replacement of a single tooth from GBP 3,900; full-arch fixed bridgework from GBP 16,985. [s2] | 2/2 |
| ✓ | Consultation price listed Initial periodontal consultation GBP 130. [s2] | 2/2 |
| ✓ | X-ray / imaging price listed CT scan from GBP 105 for a single arch and GBP 190 for a dual arch; radiology report GBP 99. [s2] | 2/2 |
Reputation & Reviews
19 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Read live on the place page in a browser on 2026-09-08. Unchanged from the automated reading of 2026-09-07. The star histogram — 330 five-star, 20 four-star, 3 three-star, 0 two-star and 12 one-star — sums to 365, matching the 365 in the place-page header exactly, and its weighted mean 4.797 reproduces the published 4.8. [g1] [gmpb] | 6/6 |
| ◐ | Google review volume Read live on 2026-09-08 from the place-page header, and the star histogram sums to the same figure. The card carried no count before this pass: the automated map method used in the initial data collection returns the rating but never the review count, which is why every French card was queued for a manual browser check. The self-published figure the open question warned against copying is now measurable: the clinic's site states 155 reviews, undated, and the live place page carries 365. Nothing of the clinic's own figure was adopted. [gmpb] | 2.5/3 |
| ✓ | Review recency The newest review visible is two months old, which proves the within_3_months bucket and no better. Visible dates: 2, 3, 3, 3, 6, 8, 9 and 10 months. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 3/3 |
| ✓ | Clinic responds to reviews The owner answers 8 of 8 of the reviews visible on the place page on 2026-09-08. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 2/2 |
| ✓ | No recurring complaints No criticism appears in the visible sample; the one- and two-star mass is 12 of 365 ratings, 3.3 %. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 2/2 |
| ✓ | No suspicious review patterns Judged on the histogram shape, the spread of dates, the variety of reviewers and the wording, on 2026-09-08. 330 five-star with a substantial genuine 20-strong four-star tail and 12 one-star; the visible reviews name several specialists, describe referral work at different lengths and each carries its own owner reply. [gmpb] | 2/2 |
| ✓ | Active Facebook presence The practice's own site links its Facebook page. [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Edinburgh Dental Specialists" and "Edinburgh Dental"; the clinic's site does not link to TripAdvisor (checked 2026-10-02 and 2026-10-05). [edinburgh-dental-specialists-tripadvisor] [edinburgh-dental-specialists-tripadvisor-2] | 0/0.5 |
| ✓ | Other review platforms Has its own clinic profile on WhatClinic (1 patient review, 5.0). [edinburgh-dental-specialists-platforms] | 0.5/0.5 |
Medical Infrastructure
10 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Imaging is priced on the fee page and one named clinician is a specialist in dental and maxillofacial radiology. [s2] [s3] | 2/2 |
| ✓ | CBCT (3D imaging) CT scan referrals priced by arch on the clinic's own fee page. [s2] | 2/2 |
| ✓ | Implantology The practice states a failure rate under one per cent across more than 3,000 implants over five years; the claim is the clinic's own and is recorded, not adopted as a rating. [s1] [s2] | 2/2 |
| ✓ | Orthodontics One named clinician is a Specialist in Orthodontics. [s3] | 2/2 |
| ✓ | Oral surgery Two named clinicians are specialists in oral surgery and one is a consultant oral and maxillofacial surgeon; the HIS conditions of registration name oral and maxillo-facial surgery. [s3] [reg1] | 2/2 |
| ✗ | Pediatric dentistry The HIS conditions of registration restrict the service to specialist dental care in prosthodontics, periodontics, endodontics and oral and maxillo-facial surgery; no paediatric service is registered or published. [reg1] | 0/1.5 |
| ✗ | Emergency care The practice works by referral from a patient's own dentist or doctor; no emergency or walk-in service is published. [s1] [s2] | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp or messenger link in the pages read on 2026-09-07. [s1] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible The site publishes a tele-dentist service and a "how to get a referral" route. [s1] | 1.5/1.5 |
| ✓ | Clear service explanations The implant fee section explains what each cost covers and why the practice uses particular implant systems. [s1] [s2] | 1/1 |
| ✗ | Convenient opening hours No opening hours are published anywhere in the 30 pages of the practice site read on 2026-09-07. The HIS registration permits operation between 07:00 and 21:00, but that is a permission, not a published timetable. [s1] | 0/1.5 |
AI & Search Visibility
7 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist UK", "English speaking dentist UK", "dental implants UK", "emergency dentist UK", "UK dental clinic for expats".
| ✓ | Mentioned for: best dentist UK The clinic's own domain appears in the results for the canonical query in the AI-visibility pass of 2026-09-07. [av1] | 1/1 |
| ✗ | Mentioned for: English speaking dentist UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. [av4] | 0/1 |
| ✓ | Mentioned for: dental implants UK The clinic's own domain appears in the results for the canonical query in the AI-visibility pass of 2026-09-07. [av2] | 1/1 |
| ✗ | Mentioned for: emergency dentist UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. [av3] | 0/1 |
| ? | Mentioned for: UK dental clinic for expats Query not run in the AI-visibility pass: the expat query was run only for the first research city of each country. | 0/1 |
| ✓ | Structured data on website JSON-LD covering Dentist, PostalAddress, GeoCoordinates and ContactPoint. [s1] | 1.5/1.5 |
| ✓ | Google indexing quality Name search returns the clinic's own home page first and its specialists page second (web search, 2026-09-07). [giq1] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1Deansgate Dental Studio19.2 of 100View report →
- #2Manchester City Centre Dental & Implant Clinic26.2 of 100View report →
- #3Integrated Dentalcare0 of 100View report →
Measured by Ansmeter, 8 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: Registered independent clinic with Healthcare Improvement Scotland: service type Independent clinic, registration status Registered, 178 Rose Street, Edinburgh EH2 4BA, service provider Portman Healthcare Ltd. Conditions of registration restrict the service to specialist dental care covering prosthodontics, periodontics, endodontics and oral and maxillo-facial surgery, permit intravenous sedation with an appropriately trained team, and limit operating hours to 07:00-21:00 daily except for emergency care. (Healthcare Improvement Scotland, not the Care Quality Commission, is the institutional regulator in Scotland; CQC registration does not reach Edinburgh. Read live from the HIS register on 2026-09-07.) [reg1]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr Pierluigi Coli [s3] [reg2] | Specialist in Periodontics and Prosthodontics; DDS, PhD | GDC 104397 |
| Dr Chris Millen [s3] [reg2] | Specialist in Restorative Dentistry and Prosthodontics; BDS, MFDS RCS (Ed), MClinDent (Pros), FDS (Rest. Dent) RCS (Ed) | GDC 85443 |
| Dr Ahmed Moustafa [s3] [reg2] | Specialist in Prosthodontics; BDS, MFDS RCS (Ed), MClinDent (Pros), MPros RCS | GDC 174657 |
| Dr Martin Paley [s3] [reg2] | Consultant Oral and Maxillofacial Surgeon; BDS, MB ChB, FFDRCSI, FRCS, FRCSEd (OMFS) | GDC 64778 |
| Dr Giulia Ragazzini [s3] [reg2] | Specialist in Orthodontics; BDS | GDC 251974 |
| Dr Nadir Khan [s3] [reg2] | Specialist in Oral Surgery; BDS, FDS RCPS, FFD RCSI | GDC 61209 |
| Dr Marialena Cresta [s3] [reg2] | Specialist in Endodontics; BDS Dundee 2013, MFDS Glasgow 2015, MEndo RCSEd 2020 | GDC 244346 |
| Dr Suzanne Lello [s3] [reg2] | Specialist in Oral Surgery, Practice Clinical Lead; BChD Hons Leeds 2008, MFDS RCS (Ed), MOral Surg RCS (Ed) | GDC 153633 |
| Dr Maria Brincat [s3] [reg2] | Oral surgery; BChD University of Malta 2001 | GDC 84325 |
| Dr Shuaib Hadadi [s3] [reg2] | Specialist in Prosthodontics; BDS University of Plymouth 2014, MFDS RCS (Ed), MClinDent (Pros), MPros RCS (Ed) | GDC 251914 |
| Dr Donald Thomson [s3] [reg2] | Specialist in Dental and Maxillofacial Radiology; BDS Edinburgh 1994, FDS RCS Ed 1999, DDR Royal College of Radiologists 2004 | GDC 70079 |
| Dr Alexander Crighton [s3] [reg2] | Specialist in Oral Medicine; BDS, MB ChB Edinburgh 1993, FDS(OM) RCS Ed 1999 | GDC 58919 |
| Lars Sennerby [s3] [reg2] | Implantology; Tandlakare Gothenburg 1986, PhD 1991 | GDC 72826 |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- AI & Search Visibility: Mentioned for: UK dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.edinburghdentist.com/ |
|---|---|
| Phone | +44 131 225 2666 |
| https://www.facebook.com/EdinburghDentalSpecialists/ | |
| Google Maps | Map listing |
| Address | 178 Rose Street, Edinburgh EH2 4BA, United Kingdom |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.edinburghdentist.com/ | Address, phones, referral model, service overview, structured data | 2026-09-07 |
| s2 | https://www.edinburghdentist.com/for-patients/patient-fees | Published fee page for implants, endodontics, cosmetic dentistry, periodontal treatment, dentures and CT imaging | 2026-09-07 |
| s3 | https://www.edinburghdentist.com/specialists | Named clinicians with GDC registration numbers, qualifications and specialist lists | 2026-09-07 |
| g1 | https://www.google.com/maps/place/Edinburgh+Dental+Specialists/@55.… | Google place record: rating, coordinates, address, phone, website | 2026-09-07 |
| reg1 | https://www.healthcareimprovementscotland.scot/services/edinburgh-d… | Healthcare Improvement Scotland register entry: service type, registration status, address, provider, conditions of registration | 2026-09-07 |
| reg2 | https://olr.gdc-uk.org/SearchRegister/SearchResult?RegistrationNumb… | GDC register entries for the named clinicians; every registration number was opened individually through this per-registrant deep link on 2026-09-07 | 2026-09-07 |
| giq1 | search:"Edinburgh Dental Specialists" Edinburgh | Name search: own domain first and second; own Facebook, Instagram and LinkedIn profiles | 2026-09-07 |
| av1 | search:best dentist Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av2 | search:dental implants Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av3 | search:emergency dentist Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av4 | search:English speaking dentist Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| s4 | https://www.edinburghdentist.com/patients-dental-implants/all-on-4-… | The practice states it can offer a general anaesthetic in conjunction with the Spire Murrayfield | 2026-09-07 |
| gmpb | https://www.google.com/maps/place/x/@55.9514951,-3.2042095,17z/data… | The clinic’s Google Maps place page, opened in a real browser on 2026-09-08. The Reviews tab (this URL) gives the headline rating, the review-count header, the five star-histogram buckets read whole from their accessibility labels, and the eight most-relevant reviews with their star values, dates, text and owner replies; the sibling Overview URL https://www.google.com/maps/place/x/@55.9514951,-3.2042095,17z/data=!4m5!3m4!1s0x4887c797be093f4f:0xb3bc4a53196e0fd1!8m2!3d55.9514951!4d-3.2042095?hl=en gives the listing name, address, telephone, website, business category, the full published opening week and the lead owner photograph. The listing opens as «Edinburgh Dental Specialists», category Dentist, at 178 Rose St, Edinburgh EH2 4BA · +44 131 225 2666 · edinburghdentist.com — the card’s own name, street, telephone and website, so the place identifier resolves to this practice. | 2026-09-08 |
| edinburgh-dental-specialists-platforms | https://www.whatclinic.com/dentists/uk/midlothian/edinburgh/randolp… | WhatClinic clinic profile "Edinburgh Dental Specialists", 178 Rose Street, Edinburgh EH2 4BA: 1 review, rating 5.0 (checked 2026-10-01) | 2026-10-01 |
| edinburgh-dental-specialists-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Edinburg… | TripAdvisor's own search, read 2026-10-02: 12 suggestions for "Edinburgh Dental Specialists" (2 places, 4 attractions, 6 hotels), none of them a dental practice in or near Edinburgh; 12 suggestions for "Edinburgh Dental" (2 places, 4 attractions, 6 hotels), none of them a dental practice in or near Edinburgh; no listing for this clinic | 2026-10-02 |
| edinburgh-dental-specialists-tripadvisor-2 | https://www.edinburghdentist.com/ | Clinic's website, home page read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count (previously unknown — the automated map method never returns it), the histogram itself (330/20/3/0/12 = 365, weighted mean 4.797), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count (previously unknown — the automated map method never returns it), the histogram itself (330/20/3/0/12 = 365, weighted mean 4.797), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-07 | Adversarial verification (no browser): the specialists page read in full, raising the recorded roster from six to all thirteen named clinicians, each number opened individually in the GDC register and confirmed Registered/Dentist with the specialist lists the practice claims; the HIS register entry, its registration status and its conditions re-read; sedation kept true but re-sourced onto the practice's own statement that it can offer a general anaesthetic at the Spire Murrayfield, because the HIS sedation condition alone is conscious sedation; opening hours settled as a published negative after 30 pages; the Facebook, Instagram and LinkedIn evidence moved off the search pseudo-source onto the practice's own site. |
| 2026-09-07 | Initial data collection (research, no browser): home, fee and specialists pages read; six of the thirteen named specialists recorded, each GDC registration number opened individually; institutional licence taken from the Healthcare Improvement Scotland register rather than the CQC, which does not reach Scotland; Google place record read automatically, rating captured but the review count not returned. The self-published review count in the site's own structured data was not adopted. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.