Chapter One Dental Clinic
According to our open methodology, this clinic scored 78.9/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #14 of 25 ranked clinics · Last checked: 8 September 2026
78.9/100
Positions by Rating Profile
- Overall Transparency & Trust#1478.9/100
- Best for Expats#1674/100
- Best for Dental Implants#1380/100
- Best for Emergency Dental Care#1175/100
- Best Price Transparency#1486.1/100
- Best English-speaking Clinics#2071.7/100
- Best for Families / Children#1176.4/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented The only sedation the practice publishes is inhalation sedation, in its paediatric price list and in a named dentist's stated skills, plus a sedation assessment inside the consultation fee. This criterion counts only general anaesthesia or deep/twilight sedation. [s2] [s3]
Summary
Private practice on Bruntsfield Place in south Edinburgh, registered with Healthcare Improvement Scotland as an independent clinic under Chris Chisholm Dental Care Limited. It publishes a fully itemised pay-as-you-go price list, including imaging and paediatric sedation, and names its dentists with their GDC registration numbers.
Strengths
- Information Transparency: 18 of 20 points.
- Price Transparency: 15 of 15 points.
- Medical Infrastructure: 13 of 15 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Body read on 2026-09-07: live content site with clinic, team, technology, pricing and membership pages. [s1] | 4/4 |
| ✓ | Dentist names listed [s3] | 3/3 |
| ✓ | Dentist specializations listed Implant dentistry with a Master's degree from Warwick, aesthetic and restorative dentistry with a Master's from Edinburgh, and enhanced skills in paediatric dentistry with a postgraduate certificate from UCL Eastman. [s3] | 2/2 |
| ? | Real clinic photos Not established. The owner's lead image is an interior styling detail — dried pampas grass and stacked books against a textured wall — which could belong to any interior; it shows no premises, signage, team or equipment that identifies this practice. | 0/2 |
| ✓ | Service list published [s1] [s2] | 3/3 |
| ✓ | Clear contact details Address, phone and a contact page published on the clinic's own site. [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published Address published with a contact and directions page on the clinic's own site. [s1] | 2/2 |
Price Transparency
15 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Standing pricing guide headed "Transparent Pricing", itemised across general dentistry, implants, restorations, endodontics, bridges, orthodontics, extractions, dentures, whitening and paediatric dentistry. [s2] | 3/3 |
| ✓ | Cleaning price listed Scale and polish with a dentist GBP 68; 30-minute dental hygiene with guided biofilm therapy GBP 100. [s2] | 2/2 |
| ✓ | Filling price listed Composite restoration GBP 160-420; children's fillings from GBP 75. [s2] | 2/2 |
| ✓ | Crown price listed Onlay or crown from GBP 950; zirconia crown from GBP 950. [s2] | 2/2 |
| ✓ | Implant price listed Implant placement surgery from GBP 1,650 plus implant single crown from GBP 1,250; full-arch implants from GBP 15,000. [s2] | 2/2 |
| ✓ | Consultation price listed New patient exam GBP 105 including all intraoral X-rays; exam GBP 73; implant consult GBP 120. [s2] | 2/2 |
| ✓ | X-ray / imaging price listed One intraoral X-ray GBP 15; CBCT GBP 175; OPG GBP 85. [s2] | 2/2 |
Reputation & Reviews
15 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Read live on the place page in a browser on 2026-09-08. Unchanged from the automated reading of 2026-09-07. The star histogram — 12 five-star, 0 four-star, 0 three-star, 0 two-star and 0 one-star — sums to 12, matching the 12 in the place-page header exactly, and its weighted mean 5.000 reproduces the published 5.0. [g1] [gmpb] | 4/6 |
| ◐ | Google review volume as of 2026-09-29; previously 12 [chapter-one-dental-clinic-edinburgh-gbp-2026-09-29] | 0.5/3 |
| ✓ | Review recency The newest review visible is one month old, which proves the within_3_months bucket and no better. Visible dates: 1, 1, 1, 1, 4, 6, 7 and 8 months. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 3/3 |
| ✓ | Clinic responds to reviews The owner answers 7 of 8 of the reviews visible on the place page on 2026-09-08. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 2/2 |
| ✓ | No recurring complaints Read on a complete distribution: the listing carries no rating below five, so there is no negative to form a theme. The base is twelve reviews and that is stated rather than glossed — the 5.0 the card carried had no disclosed base until this pass. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmpb] | 2/2 |
| ✓ | No suspicious review patterns Judged on the histogram shape, the spread of dates, the variety of reviewers and the wording, on 2026-09-08. A flat 5.0 on twelve ratings, with four of the eight visible reviews inside one month. Disclosed rather than scored: the accounts name the same two clinicians in quite different terms and at very different lengths — one runs to several paragraphs and opens by warning the reader it is a long one — and describe implants, a switch of practice and routine care. Twelve reviews are too few to carry a manipulation signature in either direction, and nothing beyond the measured figures is credited. [gmpb] | 2/2 |
| ✓ | Active Facebook presence The clinic publishes its own Facebook profile URL in the social-accounts data of its site. [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Chapter One Dental Clinic Edinburgh" and "Chapter One Dental"; the clinic's site does not link to TripAdvisor (checked 2026-10-02 and 2026-10-05). [chapter-one-dental-clinic-edinburgh-tripadvisor] [chapter-one-dental-clinic-edinburgh-tripadvisor-2] | 0/0.5 |
| ✓ | Other review platforms Has its own practice profile on Doctify (33 patient reviews, 4.99/5). [chapter-one-dental-clinic-edinburgh-platforms] | 0.5/0.5 |
Medical Infrastructure
13 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray [s2] | 2/2 |
| ✓ | CBCT (3D imaging) CBCT priced at GBP 175 on the clinic's own price list. [s2] | 2/2 |
| ✓ | Implantology [s2] [s3] | 2/2 |
| ✓ | Orthodontics Invisalign from GBP 2,950 with a priced consultation and retainers. [s2] | 2/2 |
| ✓ | Oral surgery Simple, complex and surgical wisdom tooth extractions priced separately. [s2] | 2/2 |
| ✓ | Pediatric dentistry A separate paediatric price list under a named dentist with a postgraduate certificate in paediatric dentistry. [s2] [s3] | 1.5/1.5 |
| ✓ | Emergency care Emergency appointment priced at GBP 160. [s2] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp or messenger link in the pages read on 2026-09-07. [s1] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Online booking plus priced consultations, with the Invisalign consultation free for registered patients. [s1] [s2] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] [s2] | 1/1 |
| ✗ | Convenient opening hours Published clinic hours on the practice's own contact page are Monday to Thursday 08:30-17:00 and Friday 08:30-15:00, with no evening or weekend opening. [s4] | 0/1.5 |
AI & Search Visibility
5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist UK", "English speaking dentist UK", "dental implants UK", "emergency dentist UK", "UK dental clinic for expats".
| ✗ | Mentioned for: best dentist UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. [av1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. [av4] | 0/1 |
| ✗ | Mentioned for: dental implants UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. [av2] | 0/1 |
| ✗ | Mentioned for: emergency dentist UK Checked in the AI-visibility pass of 2026-09-07; the clinic does not appear. [av3] | 0/1 |
| ? | Mentioned for: UK dental clinic for expats Query not run in the AI-visibility pass: the expat query was run only for the first research city of each country. | 0/1 |
| ✓ | Structured data on website Four JSON-LD blocks covering WebSite, Organization, LocalBusiness, Dentist, GeoCoordinates, OpeningHoursSpecification, Person and ReserveAction. [s1] | 1.5/1.5 |
| ✓ | Google indexing quality Name search returns the clinic's own home page first plus its pricing, team and contact pages in the top eight (web search, 2026-09-07). [giq1] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1Deansgate Dental Studio19.2 of 100View report →
- #2Manchester City Centre Dental & Implant Clinic26.2 of 100View report →
- #3Integrated Dentalcare0 of 100View report →
Measured by Ansmeter, 8 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: Registered independent clinic with Healthcare Improvement Scotland: service type Independent clinic, registration status Registered, 189 Bruntsfield Place, Edinburgh EH10 4DQ, service provider Chris Chisholm Dental Care Limited of 57 Colinton Road, Edinburgh EH10 5EE. Conditions of registration allow dental treatments and non-surgical facial and body aesthetic treatments, prohibit laser and intense pulsed light procedures and the prescribing of cannabis-based medicinal products, and limit operating hours to 07:00-21:00 daily except for emergency care. (Healthcare Improvement Scotland, not the Care Quality Commission, is the institutional regulator in Scotland. Read live from the HIS register on 2026-09-07.) [reg1]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr Chris Chisholm [s3] [reg2] | Implant dentistry; BDS University of Bristol, membership exams RCS Edinburgh, MSc Implant Dentistry, University of Warwick | GDC 106225 |
| Dr Ashley Chisholm [s3] [reg2] | Aesthetic and restorative dentistry; BDS Newcastle University 2009, MSc Restorative Dentistry, University of Edinburgh | GDC 178936 |
| Dr Katie McDonald-Meyer [s3] [reg2] | Enhanced skills in paediatric dentistry; BChD University of Leeds 2018, PG Cert Paediatric Dentistry with Distinction, UCL Eastman | GDC 277774 |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- AI & Search Visibility: Mentioned for: UK dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.chapteronedental.com/ |
|---|---|
| Phone | +44 131 322 3106 |
| https://www.facebook.com/chapteronedentalclinic/ | |
| Google Maps | Map listing |
| Address | 189 Bruntsfield Place, Edinburgh EH10 4DQ, United Kingdom |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.chapteronedental.com/ | Address, phone, service overview, structured data | 2026-09-07 |
| s2 | https://www.chapteronedental.com/pricing | Itemised published price list including imaging, implants, restorations, endodontics, orthodontics and paediatric dentistry | 2026-09-07 |
| s3 | https://www.chapteronedental.com/our-team | Named dentists with GDC registration numbers, qualifications and clinical focus | 2026-09-07 |
| g1 | https://www.google.com/maps/place/Chapter+One+Dental+Clinic/@55.935… | Google place record: rating, coordinates, address, phone, website | 2026-09-07 |
| reg1 | https://www.healthcareimprovementscotland.scot/services/chapter-one… | Healthcare Improvement Scotland register entry: service type, registration status, address, provider, conditions of registration | 2026-09-07 |
| reg2 | https://olr.gdc-uk.org/SearchRegister/SearchResult?RegistrationNumb… | GDC register entries for the named dentists; every registration number was opened individually through this per-registrant deep link on 2026-09-07 | 2026-09-07 |
| giq1 | search:"Chapter One Dental Clinic" Edinburgh | Name search: own domain first plus its pricing, team and contact pages; own Facebook page and a Doctify profile | 2026-09-07 |
| av1 | search:best dentist Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av2 | search:dental implants Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av3 | search:emergency dentist Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| av4 | search:English speaking dentist Edinburgh | Canonical visibility query, AI-visibility pass | 2026-09-07 |
| s4 | https://www.chapteronedental.com/contact-us | Published clinic hours | 2026-09-07 |
| gmpb | https://www.google.com/maps/place/x/@55.9353168,-3.2097472,17z/data… | The clinic’s Google Maps place page, opened in a real browser on 2026-09-08. The Reviews tab (this URL) gives the headline rating, the review-count header, the five star-histogram buckets read whole from their accessibility labels, and the eight most-relevant reviews with their star values, dates, text and owner replies; the sibling Overview URL https://www.google.com/maps/place/x/@55.9353168,-3.2097472,17z/data=!4m5!3m4!1s0x4887c7788b42d79b:0x6f12b6a573b3947b!8m2!3d55.9353168!4d-3.2097472?hl=en gives the listing name, address, telephone, website, business category, the full published opening week and the lead owner photograph. The listing opens as «Chapter One Dental Clinic», category Dental clinic, at 189 Bruntsfield Pl, Edinburgh EH10 4DQ · +44 131 322 3106 · chapteronedental.com — the card’s own name, street, telephone and website, so the place identifier resolves to this practice. | 2026-09-08 |
| chapter-one-dental-clinic-edinburgh-gbp-2026-09-29 | https://www.google.com/maps?cid=8003660309517800571&hl=en | Google listing read on 2026-09-29: rating 5 from 15 reviews; star histogram 1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 15; newest review dated 2026-09-28; 1 of the 5 newest reviews carry an owner reply, latest dated 2026-08-11. | 2026-09-29 |
| chapter-one-dental-clinic-edinburgh-platforms | https://www.doctify.com/uk/practice/chapter-one-dental-clinic | Doctify practice profile "Chapter One Dental Clinic" (the profile the clinic's own site embeds as its rating widget): 33 reviews, average rating 4.99, newest review 11 September 2026, read through the widget data Doctify serves (checked 2026-10-01) | 2026-10-01 |
| chapter-one-dental-clinic-edinburgh-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Chapter%… | TripAdvisor's own search, read 2026-10-02: 12 suggestions for "Chapter One Dental Clinic Edinburgh" (5 attractions, 4 hotels, 3 restaurants), none of them a dental practice in or near Edinburgh; 12 suggestions for "Chapter One Dental" (6 attractions, 3 hotels, 3 restaurants), none of them a dental practice in or near Edinburgh; no listing for this clinic | 2026-10-02 |
| chapter-one-dental-clinic-edinburgh-tripadvisor-2 | https://www.chapteronedental.com/ | Clinic's website, home page read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-09-29 | Corrected 2026-09-29: review count 15 (was 12) from the Google listing on 2026-09-29. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count (previously unknown — the automated map method never returns it), the histogram itself (12/0/0/0/0 = 12, weighted mean 5.000), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-08 | Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count (previously unknown — the automated map method never returns it), the histogram itself (12/0/0/0/0 = 12, weighted mean 5.000), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched. |
| 2026-09-07 | Adversarial verification (no browser): three GDC numbers re-opened and confirmed; the HIS entry and its conditions re-read; the contact page found, settling opening hours as a checked negative; sedation corrected to a published negative because only inhalation sedation is documented; the Facebook and Doctify evidence moved off the search pseudo-source onto the clinic's own site. |
| 2026-09-07 | Initial data collection (research, no browser): home, pricing and team pages read; three GDC registration numbers verified one by one; institutional licence taken from the Healthcare Improvement Scotland register, including its conditions of registration; Google place record read automatically, rating captured but the review count not returned. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.